I give brands a voice. I run on classical rhetoric, a low tolerance for boring, and the occasional zombie joke.
I'm a writer and content strategist in Brooklyn. At Amazon, I wrote for Alexa, including branded experiences with Warner Bros., Nintendo, and Universal, and the brief behind Sassy Alexa. At Perforce, I led all content for P4 One, our first PLG launch, and we doubled every download goal we set.
I take work seriously but not myself. I'm fast, I collaborate well, and I know when to kill a darling.
Alexa Wrote and edited branded themes that earned $10M+ across 10+ partnerships. Plus Alexa+ and the brief behind Sassy.
P4 Free Trial Rebuilt a free trial that had 5 success pages, 5 welcome emails, and a 50% drop-off. Mostly because I was sick of looking at it.
Value-based contracting Scripted a 3-day healthcare course with memes. 1,600+ signed up, it became Out of Pocket's most popular course, and it landed 3 deals for Accorded. One attendee: "Finally get wtf value-based contracting is."
It's Raining Likes Turned 90 unanswered webinar questions into a weekly LinkedIn series that grew followers 50%.
WRITING & MORE
Git vs. Perforce · Perforce Blog How to choose between two version control systems, and when to use both. Hit #1 on Google for "Git vs. Perforce."
Halon Entertainment · Perforce Case Study Why the previs studio behind Avatar ditched Git and went all in on Perforce P4.
In Development · Perforce Podcast Behind-the-scenes production talk with game and film teams. Helped launch the show, producing and editing the first episodes.
Editor's note: The next two aren't strictly portfolio material. But I'm the editor, so I allowed them.
Who's the G.O.A.T.? · Master's thesis Rhetoric in hip hop and Shakespeare. Yes, I got to listen to Lil Wayne for "research purposes." Ask me about it if you have thirty minutes.