Perforce's free trial experience had 5 success pages, 5 welcome emails, and a 50% drop-off rate on the landing page. None of it was connected. None of it was working.
I led the audit and overhaul end-to-end, working across engineering, product, and web teams to consolidate the journey into something coherent. UX strategy, content, and copy, soup to nuts.
Really, I rebuilt it because I genuinely could not look at it anymore.
